Our History
Ethicos Health was founded by a group of healthcare leaders to address the risk to plan sponsors, and the healthcare system at large, of the exorbitant cost created through a pharmacy payment system built on misalignment and obscure payment models.
Our Point of View
We believe providing clear and transparent information on clinical guidelines to providers empowers them to make the best choices for their patients – not only delivering better care, but avoiding unnecessary cost for plan sponsors from medications that are ineffective, induce side effects, or are potentially harmful.
Our team is composed of healthcare leadership with deep expertise in the challenges high pharmacy costs pose to employers and plan sponsors as they ensure high-quality, effective programs for their members.
Meet our Team

J. Mark McConnell
Co-Founder
Mark brings more than three decades of leadership and experience in building and scaling healthcare companies across multiple verticals. Most recently he served as CEO of GuideWell Venture Group, overseeing portfolio companies in care navigation, home based advance primary care and consumer engagement. Mark’s leadership experience spans roles from General Motors to executive roles at healthcare organizations such as Onlife Health, Healthways, HealthFitness, and Verizon Mobile Health where he scaled both high growth and legacy companies, leading to successful exits.

Mark Nathan
Co-Founder
Mark is the CEO and Founder of Mongoose Venture Studio, and Burrow Software, an AI-driven no-code development platform. Prior, he was the Founder and CEO of Zipari, a SaaS-based consumer experience platform for health insurance and led that to a very successful exit in six years. His deep experience in healthcare includes prior roles as CTO of Freelancers Insurance and leading a $110M Customer Experience Program at Guardian Insurance. Mark has thirty years of experience in the technology sector including leadership positions at Apple, NeXT, Guardian and NASA.

Leigh Ann Ruggles
Advisor
Leigh Ann is an executive healthcare leader with extensive experience building commercial organizations, driving growth and market share for digital health companies to increase company value. She has a strong background across the entire client lifecycle, from revenue acquisition to retaining and growing market share, with deep expertise in all facets of Go to Market functions. Leigh Ann most recently served as Chief Commercial Officer at GuideWell Venture Group and has also led growth at companies such as Onlife Health, MDLive, and Verizon Mobile Health.
“Today’s (and tomorrow’s) specialty drugs represent a massive opportunity to better serve patients. But they also pose serious risks to individual payer and self-funded employer group economics, and the healthcare system at large if pricing strategies and cost management aren’t effectively navigated.”
Oliver Wyman: Specialty Drugs: A Prescription for Managing Cost and Care Needs
Our Vision is to be the leading innovator in healthcare technology, revolutionizing clinical guideline management through our intuitive SaaS platform, driving lower costs, improved health outcomes and optimal provider support.
Our Mission is to provide transparency and clarity on the cost and efficacy of specialty pharmacy and other complex therapies so plan sponsors can ensure their members receive the most clinically appropriate and cost-effective treatment.
Leveraging our core values of integrity, transparency, innovation and empowerment, Ethicos Health acts as an honest mediator of healthcare services to assist in delivering optimal cost, quality and outcomes for your plan members.
